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Advertising Copywriting, by Philip Ward Burton
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Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z ... from headlines to body copy... from consumer ads to industrial ads... from direct mail to transit. helpful features include a copy-fitting guide, proofreading marks, and a list of commonly misspelled or misused words.
- Sales Rank: #4703374 in Books
- Brand: Brand: Natl Textbook Co Trade
- Published on: 1990-03
- Original language: English
- Number of items: 1
- Dimensions: 11.25" h x 8.75" w x 1.00" l,
- Binding: Hardcover
- 400 pages
- Used Book in Good Condition
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